This campaign was started in October 2011 in response to a veritable outbreak of scrunchie wearing in the District of Columbia. For more information on the issue and the campaign's beginning, I will happily direct you to this post.
I invite you to join me in this crusade, visitor. Together, we can end the plague of scrunchies for good.
To take the Twitter action (calling on American Apparel to stop selling scrunchies) visit act.ly.
To sign the online petition, head over to ipetition.